Being found on Google is not luck, and it is not a switch we flip at launch. It is a climb, made of small monthly adjustments. Here is what six months of that work looks like for one search term.
We rewrote the services page around the words clients actually search, not clinical terms.
Google starts trusting the site: it is fast, current and answered — so each month lifts the next.
The climb is the retainer working: every month we look at what moved, what stalled, and what people searched, then rebalance the site around it. You get the short version in plain words.