A LEACHIE ONE-PAGER · 2026 FOR THERAPISTS & PRIVATE PRACTICE
Why now
The way clients find a therapist has changed.
Launching or running a practice today plays by different rules than five years ago. Four shifts worth knowing before you decide how to handle the website.
You’re Googled before you’re booked — even a warm referral from a GP or a friend searches your name before calling. What they find in those quiet seconds decides whether the referral survives
Online therapy is permanent — a well-presented practice is no longer confined to its suburb — and clients now compare you with the best-presented practice they can find, not the nearest one
Private-pay is growing — more clients pay cash and claim back from medical aid themselves — and those clients choose the practice that presents like the premium option
Directories are saturated — a listing puts you on page 15 next to hundreds of near-identical profiles — rented attention on a page you will never own
What this means
Own the place where you’re chosen.
In this world the practices that win own their web presence: a site that is genuinely theirs, found in local searches, and quietly working at 21:00 — the hour someone finally feels ready to reach out.
Your existing site rebuilt for R2 500, a brand-new site for R3 500, then a care plan from R450/mo — most practices pick Maintain at R850/mo — fixed prices, cancel anytime, you own everything. Spring launch pricing, held to 1 Dec 2026.