Pamphlet library

The Leachie therapist campaign (rebrand + restructure): cover = the whole promotion at a glance (launch offer — fixed prices, held to 1 Dec), one condensed why-it-matters page, the effort split, see-it-before-you-pay, pricing, care plan + FAQ, the launch offer in full, and the Leachie close.

The final cut, v2: two numbers + a launch deadline on the cover (R5 500 + R450/mo, held to 1 Dec), the value maths (what one client is worth → enquiries & referrals), how it works, self-editing + monthly change list, the benefits of a Leachie build, peace of mind, and the domain-stays-yours explainer. Copy swept for the AI feel.

THE KITCHEN SINK (trim me): 14 pages synthesizing the settled 8-pager’s best components with the whole brainstorm — cover → the dream (gain) → the risk (pain) → the changed world (zeitgeist) → why it matters → the passion sell (sins) → the turn (hope) → your part → see-before-you-pay → the maths → pricing → the locked 3-tier care plan → the launch offer → close. On 🔒 LOCKED 2026-07-29 prices, same as the rest of the library.

The 2-page printable of the Leachie therapist campaign — a single sheet, double-sided: page 1 is the whole promotion at a glance, page 2 is how it works, what it costs and how to get in touch.

THE CORE ENGINE in practice — passion-first sequencing: the hero paints the gain (doors open, calendar filling), the middle names the pain (delayed momentum, empty slots, clients lost invisibly), and the promise block is the hope — Leachie framed as the shield that protects the launch. From master template §A/B/D/E + H1.

THE SINS in practice — pure passion sell, no fear: Pride carries the headline (you didn’t train for six years to look like a hobbyist), then Envy, Greed and Lust as the three columns, and Gluttony as the closing note — each rewritten from the master template §F/§3 into the quiet-craftsman register.

THE ZEITGEIST ANGLES in practice — fear-first sequencing: four macro shifts stated as facts (Googled-before-booked, online therapy permanent, private-pay growing, directories saturated), then one pivot line turns the fear into hope, and the offer lands as the way to adapt. From master template §C.

THE PRICING PSYCHOLOGY in practice — reworked to the fixed-price model (discount off, 2026-07-29): the session anchor (≈R1 250) frames the R850 monthly, the one-client-a-month payback makes it feel risk-free, and the limited-time launch window supplies the urgency without a strikethrough.

Volume play — R2 500 Refresh + Starter, then a care plan from R450/mo (Maintain R850/mo is the usual pick). Get found, get enquiries.

Established businesses — Rebuild, Brand+build, Visibility build; Care plan + SEO bundled.

Stores, custom builds + the Grow plan; the machine, plus a partner to keep feeding it.

Live client — celebrate what's live + the growth path (Visibility, care plan, article rhythm).

Hottest inbound lead — the before/after Repaint pitch; a working preview is already built.

Mike's Mozambique safari — a cinematic site that sells the trip + takes bookings.

Live store client — the Grow care tier at R2 500/mo (campaigns, tracking, iteration).

Dave's surf tours — off Wix into a fast booking site; multi-brand upside across his brands.

Cover fork — B: waterline band + wave field, no phone. The main "Nadia" tab carries option A (preview phone on the cover).

Cover fork — B: wave field + a "recent builds" proof strip. The main "Low" tab carries option A (wave field only).

CHOSEN — the formula band ([build · once-off] + [care · monthly]) on plain fixed prices with the limited-time launch pill (discount off, Daniel 2026-07-29). Mirrors the real LONG cover; kept as the single-page record of the pricing-band fork.